Piazza Santa Maria Novella 21,
Florence,
Italy,
50123,
Tuscany
Great
8.9
9.2
/10
4.3
4.1
/5
4-star hotel overlooking Piazza Santa Maria Novella, steps from Florence's main attractions
Location & Access
Hotel Rosso23 sits on Piazza Santa Maria Novella, a 5-minute walk from Santa Maria Novella Train Station and 100 meters from the tram terminus. The Duomo, Uffizi Gallery, and Ponte Vecchio are all reachable on foot within 10 to 15 minutes. Guests receive free city maps upon arrival to navigate Florence's historic center.
Rooms & Design
The hotel occupies a historic palazzo with grand staircases, wooden floors, and decorative walls, including a 14th-century fresco on the first floor. Interiors follow a red and grey color scheme, with rooms offering minibars, satellite TVs, and private bathrooms with hairdryers. Some rooms overlook the square, and a few have a private balcony facing Piazza Santa Maria Novella.
Dining & Breakfast
A complimentary buffet breakfast is served each morning, with a variety of sweet and savory items and fresh coffee made to order. The hotel's bar is open until midnight, offering wine, champagne, and a snack bar. Guests also receive a complimentary welcome drink on arrival and bottled water (still and sparkling) in the room.
Services & Amenities
The 24-hour front desk offers concierge services for restaurant reservations and sightseeing planning, and valet parking is available for 49 EUR per 24 hours. The hotel allows pets and provides airport shuttle service upon request. Additional amenities include a lift, heating, air conditioning, and facilities for disabled guests.
Entertainment & Social Spaces
The lobby and lounge areas feature artistic decor, including a life-sized Batman statue, and a bar for pre-dinner drinks or late-night wine. A courtyard smoking area is available, and the hotel organizes happy hour with wine. The piazza outside hosts live music and restaurant terraces, offering evening entertainment.
Highlights
Location: 5 min walk from train station and Duomo
Rooms: some with balconies overlooking Piazza Santa Maria Novella
Dining: complimentary breakfast and welcome drink
Services: valet parking, airport shuttle, concierge
Pet policy: pets allowed
Design: 14th-century fresco and red/grey interiors
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Select your room type
Hotel Rosso23 - Wtb Hotels offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Single Room
2 persons
110 sq. feet
1 Single bed
Shower
Heating
room details
Superior Double Room
2 persons
175 sq. feet
1 King-size bed
Shower
Heating
room details
Classic Double Room
2 persons
175 sq. feet
1 King-size bed
Shower
Heating
room details
Economy Double Room
2 persons
140 sq. feet
1 Double bed
Shower
Heating
room details
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Facilities
Experience a variety of amenities at the boutique hotel, crafted to ensure your comfort and unforgettable moments
Facilities:
Great
8.8/10Review score
General
Non-smoking rooms
Wi-Fi
Parking
Safe deposit box
24-hour reception
Pets allowed
Rooms/ Facilities for disabled
Lift
Guest Parking
Electric kettle
Services
Paid airport shuttle
Valet parking
Room service
Welcome drink
Happy hour
Dining
Snack bar
Bar/ Lounge area
Children
Cots
Room features
Air conditioning
Heating
Mini-bar
Self-catering
Electric kettle
Media
Flat-screen TV
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Hotel Rosso23 - Wtb Hotels Location
Piazza Santa Maria Novella 21,
Florence,
Italy,
50123,
Tuscany
Map view
Piazza Santa Maria Novella 21,
Florence,
Italy,
50123,
Tuscany
City landmarks
Museum
Gallerie Degli Uffizi
3000 ft
Bridge
Ponte Vecchio
2400 ft
Church
Cathedral of Santa Maria del Fiore
2100 ft
Museum
Galleria dell'Accademia
3300 ft
Square
Piazzale Michelangelo
1.4
mi
Square
Piazza della Signoria
2900 ft
Museum
Palazzo Vecchio
2900 ft
Market
Mercato Centrale
2100 ft
Museum
Pitti Palace
3600 ft
Church
Basilica of Santa Croce in Florence
5100 ft
Landmark
The Boboli Gardens
4700 ft
Museum
Bargello National Museum
3200 ft
Museum
San Marco Museum
3700 ft
Museum
Museo Galileo
3300 ft
Church
Church and Museum of Orsanmichele
2300 ft
Church
Brunelleschi's Dome
2100 ft
Landmark
Loggia dei Lanzi
2800 ft
Museum
Leonardo da Vinci Interactive Museum
3000 ft
Church
Basilica of San Lorenzo
4100 ft
Nearby
Square
Piazza del Duomo
1900 ft
Landmark
Campanile di Giotto
1900 ft
Church
Basilica of Santa Maria Novella
600 ft
Museum
Strozzi Palace
1300 ft
Museum
Riccardi Medici Palace
2000 ft
Museum
Museum of Opera of Saint Maria of Fiore
1900 ft
Church
Battistero di San Giovanni
1600 ft
Square
Piazza della Repubblica
1800 ft
Museum
Medici Chapel
1400 ft
Church
Ognissanti Church
1900 ft
Restaurants
Vincanto Ristorante
400 ft
Piazza di Santa Maria Novella 29 Rosso
Il Grillo
300 ft
Piazza di Santa Maria Novella 32r
Verdoliva Trattoria Toscana
100 ft
Piazza di Santa Maria Novella 25R
Chianineria Trattoria dall'Oste
1500 ft
Via De' Cerchi 40/R Via Alamanni 3/5 R Firenze
Trattoria al Trebbio
300 ft
Via delle Belle Donne 49r
Ristorante Alla Griglia
400 ft
Via Dei Banchi 25/R Via dei Banchi 25R
Restaurante Il Latini
1100 ft
Via Dei Palchetti 6/r
Cicalone
300 ft
Via Delle Belle Donne 43 R
Trattoria Za Za
1900 ft
26r Piazza del Mercato Centrale
Ristorante Palazzo Gaddi
600 ft
Via del Giglio 11
Caffe Santa Maria Novella
400 ft
Via della Scala 1/r
Getting around
City Centre
Florence3 min
·
700 ft
Airports
Peretola (FLR)11 min
·
4.2
mi
Galileo Galilei (PSA)122 min
·
50.2
mi
Train
Florence Santa Maria Novella Railway Station5 min
·
1400 ft
Bus
Bus stop3 min
·
700 ft
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 12 pm
Guest Parking
Private parking is possible at a location nearby at EUR 48 per day.
Internet
Wireless internet is available in for free.
Breakfast
A buffet breakfast is served at affordable prices.
Pets
Pets are allowed on request.
Languages
English, Spanish, Italian
Year renovated:
2009
Number of floors:
4
Number of rooms:
42
Reviews and Ratings
Feedback about Hotel Rosso23 - Wtb Hotels from previous guests about their experience.
Review score
Based on 714 verified reviews
8.9/10
Great
91%
Recommend
Breakfast
9.0/10
Cleanliness
9.1/10
Comfort
9.0/10
Facilities
8.8/10
Free Wi-Fi
8.5/10
Location
9.6/10
Paid Wi-Fi
5.7/10
Staff
9.4/10
Value for money
8.5/10
Guest reviews
based on 1135 reviews
8.9/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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